Are You Branding Your Gym?

In this economy, each student you gain and retain matters toward the success of your business. With the growing popularity of the Martial Arts, more and more schools and gyms are popping up right around the corner.


This growth is lowering new student enrollments, as it offers more options to potential new students.


That’s taking business away from You, even though the quality of instruction may be lower and less personal than what you offer!

Why are you losing students to other gyms?

If you don’t have a distinct brand for your gym, you are in danger of getting lost in the wash, becoming generic and potentially going out of business! What’s stopping your students from leaving your school? It is important for your students to have an emotional connection with your school or gym in order to retain them. How do you create that emotional connection and stop them from taking their business elsewhere?

You’re probably doing the obvious already:

  • Great instruction
  • Clean facility
  • Warm family-like atmosphere

But here is what you might be missing and it is very important!

With the spread of the “McDojo” gyms and the franchise chains, it is becoming increasingly hard to match their marketing dollars. But we want to make it easy.

You must stand out from the crowd, but how do you do that?

That’s where we come in. We create a profitable branding solution that utilizes your existing students, who work as marketers and advertisers for you by wearing your customized one-of-a-kind branded fight gear that we create just for your school. It’s important that you create a brand identity that separates you from the competition. Not all gyms and schools are created equal, and everyone needs to know what makes you stand out from the crowd.

Nowadays, it is popular for students to want to wear their fight shorts and gym shirts when they’re out and about. How many students do you have? Now imagine each of those students as walking advertisements; proudly wearing your school’s customized logo on a T-shirt or a pair of custom fight shorts everywhere they go.

Not a day goes by that I don’t see some guy wearing fight shorts out in public, and I always ask them where they train. Let’s face it — everyone wants to be a fighter these days, but that’s good for business! Do you find yourself asking…

  • How do I take advantage of this new fashion trend to build my business and make more money?
  • Shouldn’t my students be out winning at competitions and walking around town while branding my school logo?
  • How can I capitalize on this advertising opportunity?

By branding your own custom fight shorts, uniforms, T-shirts, rash guards, and bjj gis with your school’s logos, your students can become advertising for your school instead of building other companies’ brands.

Your students become walking-talking advertisements and you’re building school loyalty, unity, awareness, and PROFITABILITY!


Matt Lindland, Owner of Team Quest MMA, Portland, ORwholesale bjj gis

“OTM & Built to Fight offer superior customer  service. They stand behind their products and deliver top quality merchandise that is second to none. Gym owners are wasting their time using other companies. It doesn’t get any better than OTM and Built To fight products.”




Rafael Lovato, Jr., Lovato’s School of BJJ, Oklahoma City, OKwholesale bjj gis

“Getting custom gear for your academy like gi’s, shorts, and rash guards is a great way to promote team unity. All of your students will be sporting your logo and they can be proud to wear a quality product with your name on it. OntheMat offers the best in BJJ and MMA gear. Take advantage of their great offers and get your custom gear made so your students can represent!”



wholesale bjj gisJames Romero, Manager at Robert Drysdale Jiu-Jitsu, Las Vegas, NV

“Having custom gear from On The Mat at our gym has made a huge difference in our branding efforts. Students are able to buy training gear with the Drysdale logo, which really promotes a sense of camaraderie within the academy. Since bringing On The Mat on board with us we have seen a definite increase in team morale and unity both inside and outside the gym.

It is also easier to spot our competitors at tournaments when they’re competing in our custom gear, which makes it a breeze to keep track of what’s going on in the hectic tournament atmosphere. Supporters can find each other easily as well, which makes for some awesome cheering sections. By having our own custom academy apparel we not only extend the sense of team unity to the students, but to their families as well.

On The Mat has always been great to work with, their customer service is top-notch, and they always come through with what they promise — something you don’t always find in the apparel business. I would whole heartedly recommend them to any gym owner in the martial arts business looking to increase their sense of ‘team’ as well as profitability.”

wholesale bjj gisJeff Monson, American Top Team, Coconut Creek, FL

“I can’t say enough about On the Mat and the custom gear they have provided me. The level of detail in the artwork is amazingly unique and vibrant. The quality and durability of the product is always top-notch. When On the Mat combines these qualities together into a custom pair of fight shorts or a rash guard, the end result is always the same — an amazing final product that I could use multiple times over. I’ve used their product when I competed in the FILA Grappling World Championships and I can count on using them over again in any other of my MMA matches. On top of everything else, On the Mat provides excellent customer service from top to bottom and truly makes you feel like a valued customer. I have been wearing On The Mat gear for over ten years now. Not only do I train and compete in On The Mat fight wear, but the comfort and latest designs allow me to wear On The Mat out anywhere.”

wholesale bjj gisTom Cronin, Carlson Gracie Team, Temecula, CA

“We have enjoyed a great relationship with Built to Fight Industries. Having vendors with personal experience in the use of the items you buy, the end result is quality craftsmanship and impressive products that wow the customers. The support that B2F offers in handling obstacles with logistics and manufacturing is what keeps them at the top of our line of vendors. These guys are really easy to work with.”


wholesale bjj gisPete ‘The Greek’ Letsos, Rio Jiu Jitsu Academy, Chicago, IL

“OTM has the best jiu jitsu gear period. They are constantly updating their products just like a blackbelt updates their techniques. All of their gear is the best quality. You never have to worry about a thing because their service is 1st class. Since day one, My Team uses OTM for all the gear. Its your one stop shop for you and the team. Whether you are looking for the best rashguards, kimonos, stickers, videos, OTM is your best bet.”


wholesale bjj gisShawni Young, Elite Training Center, Redondo Beach, CA

“The beauty about the custom gear is in the custom gear itself.  We have had custom jobs by other companies, but never have we had the level of quality that On the Mat gives us.  From our patches down to our shorts, everything just pops out at you.  On the Mat knows what we like and makes the process both easy and profitable for our business. Our instructors and our students really feel part of a team with the custom gear.  It’s refreshing to have such a service so readily available and helpful.”


Team Quest Portland, OR

Scott McKendry, GM at Team Quest MMA & Fitness, Portland, OR

“Nobody else in the MMA industry offers a 1 year warranty on their products. That shouts confidence and pride for the OTM & BTF brand. The best MMA gear, for competitive prices with world class customer service. It doesn’t get better than OTM & BTF.”



Here is what we specialize in:

  • Custom Fight Shorts

  • Custom Rash Guards

  • Custom Jiu Jistu Gis

  • BJJ Gi Patches

  • Wrestling Singlets

  • Custom T-shirts


Here’s what we will do for you!

  • We will provide a FREE Custom Branding Consultation.

  • Just give us a quick 15 minutes of your time and we will show you 3 to 5 ways to brand your school, retain students, and add profits to your school monthly.

  • Book your appointment in the next 2 days and we will throw in 3 FREE full color patches with your school logo.

  • 100% satisfaction guarantee on all custom fight shorts and all gym gear.


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Click Here To See Examples Of Our Custom Fight Shorts, Custom Rash Guards And Other Custom Fight Gear.





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